If you’ve been selling on Amazon for a while, you already know how important Sponsored Brands ads are for attracting new buyers and driving engagement. Large brands use these ads to stay at the top of everyone’s mind….
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Generating new sales is key to a company’s survival, and for many businesses, Amazon’s online marketplace is the best place to find new customers. The e-commerce giant eclipses all other online retailers combined in terms…
Throughout 2019 and early 2020, Amazon introduced several updates to Sponsored Brands to help sellers better reach interested customers and vice versa. Better targeting is good for everyone on Amazon. Understanding these changes and how…
If you happen to sell products on Amazon’s Seller Central, you may have noticed a link for Headline Search Ads under Advertising. While not yet available to all sellers, Amazon does seem to be rolling…
