What Is Evergreen Content? Part of your goal in advertising and marketing your brand to audiences is finding a way for folks online to keep coming back to your site. One of the tried-and-true practices…
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With Manufacturers In Mind, Google Has Launched Affiliate Location Ad Extension For manufacturers selling in retail chains, Google has launched affiliate location ad extension. This update allows original manufacturers to promote the retail chains where…
Half Of Internet-Connected Homes Have Dual Internet Access Mobile devices – including smartphones and tablets – make up more than half of internet-connected devices in US households. That falls in line with the overall trend of…
U.S. “Nonstore” Sales Grew 14% In July Compared To The Previous Year According to the U.S. Commerce Department, nonstore sales grew by more than 14% in July, (when compared to the same time last year)…
Expanded Text Ads – So What? AdWords released expanded text ads in late July and, without trying to sound too hyperbolic, we can’t stress to you how much of a big deal that change really…
What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Alibaba Reports Biggest Growth Since IPO Chinese e-commerce giant Alibaba Group Holding Ltd. recently reported that its revenue from April – June increased 59% over the same period last year, marking the fastest growth rate…
Amazon And Their Quest For Honest Reviews Amazon has announced it will no longer permit free or discounted products in exchange for reviews (unless these incentivized reviews are facilitated through the Amazon Vine program). “These…
Understanding Programmatic Display In the world of advertising and marketing, the smaller and mid-sized fish in the pond are almost always at a disadvantage; the tides tend to favor the larger sharks and whales of…
Google Play, And Now The Apple App Store, Get Search Ads For more than a year, Google has had search ads in the Play store. Now, it appears, Apple is ready to join in the…
Google To Make Mobile Index The Primary Index For Search Earlier this fall, Google announced it will begin to create a separate mobile index within a few months, that will serve as the primary index…
Exciting Growth For Ecommerce Sellers and Walmart.com Walmart’s marketplace, which launched in 2009, now hosts products from more than 1,000 sellers, and offers more than 10 million SKUs, doubling its 5 million it offered in…
Mobile Continue To Play A Bigger Role Product Searches Mobile has proven to play its biggest role in 2016 – with mobile shopping searches up 30% year-over-year, according to Google. That upwards trend is all…
Google Adwords Gives Users Better Visibility Of Bidding Insights This past summer, Google announced that it was going to bring bidding insights front and center, into the places where you as an advertiser spend the…
Google Announces Local Inventory Ads In Maps for Retailers Retailers running local inventory ads give online searchers another way to see if the product they’re looking for are actually on the shelves at their local store. Users will see…
