Soon, you may recognize a new way Google is promoting its merchants. Instead of “Google Product Search,” shopping on Google will soon be known as simply, “Google Shopping.” How will this affect you? Instead of…
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Google announced on its blog today that it will be switching Google Product Search (Google Base, Google Merchant or Froogle) to a cost-per-click business model and will be officially called Google Shopping. Whether you call it pay-per-click(PPC) or cost-per-click…
Google has been busy. First, it introduced Google Panda. Next came the Page Layout Update. Just recently, Google released its Google Penguin update. As a merchant, you may want to be concerned. If you are…
Any retailer knows that if you want to be successful, you not only need to know your product inside and out, you need to know your customers as well. How do you get to know…
Many shoppers today prefer to shop online. There are many disadvantages to shopping at brick-and-mortar enterprises: gas expenditure, high prices at stores, forgotten coupons and rebates, loss of personal time, having to find deals and…
In order to be successful in any business, you need to be able to know who your clients are and be able to cater to those clients. This goes for any business that wants to…
All retailers know that their customers are the life of the business. Without customers, obviously, there would be no business. It is a tough gamble, however, to predict how many customers you will get on…
If you are a retailer who sells products online, you may be wondering how to best attract users to your site. While traditional brick-and-mortar retailers have weekly ad circulars, television commercials, big flashy signs, and…
You know that it is important to give all your clients good customer service. But did you realize that having poor customer service can break your business? It’s true. If you treat your customers poorly,…
If you are in the process of starting a business from the ground up, you may be struggling with exactly how to market your business to consumers. Nowadays, many consumers are heading online to do…
On September 22, Google began enforcing a new Product Search feed spec requirements that was announced earlier in the year. On that date, Google started dropping websites that do not meet the new spec requirements….
It can be tough, managing a Comparison Shopping Engine (CSE) account. You need to moderate product and category bids, and let’s not forget about the entire creation of an account. These are the most major…
In order to market products to your audience, you need to understand them. For example, if your site appeals to middle-aged women, you wouldn’t want to have products that would appeal to tweens. Online retailers…
For an online shopping experience that can’t be beat, check out Google Product Search. In your typical shopping experience, there are many products that sell out quickly and are restocked only half as fast. This…
If you have a website that you are trying to get traffic for, you will want to use Comparison Shopping Engines (CSEs) in order to draw the most attention. However, how do you decide which…
