Learn How To Evolve Your Marketing Initiatives for Changing Consumers’ Behaviors A lot has changed since the “birth” of the Internet. With millions upon millions of pages flooding the web, consumers have an endless choice of places to…
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Understand the Difference Between All vs. Targeted Ad Placement on Amazon Product Ads When placing your ad, Amazon uses two approaches, Targeted and All, both of which will directly impact who sees your ads, and when. While…
How To Use Google’s Quality Score to Enhance Your PPC Campaigns Google’s Quality Score is pretty important in the success of your paid search marketing campaigns. In fact, Google has made it pretty clear that this…
Learn the Basics of How to Use Google Ad Position and Google Ad Rank to Increase ROI Throughout the course of the life of an online retailer, many terms, acronyms, and phrases are thrown about….
Make Conversions Happen with the 5 Best Tips for Writing Great PPC Ad Copy If content is king (and everyone hears that it is – time and time again), then your PPC ad copy is…
A Few Simple Tips To Optimize Amazon Product Ads For Success. Unlike Amazon’s marketplace listings, Amazon Product Ads allow online retailers to direct shoppers to their e-commerce sites on a CPC (cost-per-click) basis. These ads…
It’s Time to Take Advantage of Google’s Product Listing Ads and Shopping Campaigns! Oct. 2012 was when Google’s Product Listing Ads (PLAs) took over the Google Shopping experience. That means it’s been more than a…
Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
Bye Bye PLAs. Hello Shopping Campaigns. Here’s What This Means to You… Back in February, Google opened up Shopping Campaigns to all advertisers, thus setting in motion a calculated process of integration that would lead…
Learn The Best Way To Promote Your Products With Google Shopping Campaigns Merchants who are used to using regular Product Listing Ads (PLA) campaigns might be surprised to discover a more flexible, useful way to…
Bing Product Ads: What You Need To Know! Bing finally released their Bing Product Ads (BPA) on March 26th, just a couple of days ago. And it’s about time! But, what does this mean? It…
Getting To Know The Four Newest Tools From Google Shopping As Google Shopping continues to grow and progress, Google is looking at newer ways to help merchants make the most of this platform. Four new…
Your Complete Guide to AdWords Ad Extensions While many advertisers spend countless hours optimizing the text of their ads (which is a perfectly logical and beneficial practice), the latest numbers to come in suggest that…
What is Sears Marketplace? In 2009, Sears formally launched its Marketplace, and in the few years since, its launch has recreated itself several times. In its most current form, Sears Marketplace, or Sears Commerce Service…
Google’s Targeting Bad Ad Practices. Here’s How To Stay On Their Good Side. Earlier this year, Google released their “bad ad practices” report, which detailed how, exactly, they found bad ads and bad ad-funded content…
