Will You Be Leveraging Google Shopping Campaigns To The Fullest This Holiday Season? It’s fall time. Do you know what means? The holiday shopping season is literally right around the corner. Believe it or not, but your…
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Product Listing Ads Disapproved by Google for Pricing or Availability Issues? Ever grow frustrated by ongoing disapproved Product Listing Ads (PLA) by Google because of some type of variance detected between your product feeds and data on your…
Live Webinar Presented By OperationROI and GoDataFeed Are You Ready? With Google Shopping Campaigns robust platform replacing its Product Listing Ads format, retailers now have a more streamlined way to manage their campaigns and bidding….
A New Pinterest Update Helps e-Retailers Connect to Their Consumers Online retailers are always looking for ways to make social media work for them. Sometimes it seems easy and obvious, but all too often e-retailers are…
Tommy, Greg and Tony Get Soaked to Support ALS On August 28, 2014 OperationROI joined millions by accepting the ALS Ice Bucket Challenge, as we were challenge by the team at GoDataFeed. Thank you Ro. We…
CSEs or Marketplaces – What’s the difference? When you advertise your products, what do you use? Do you use comparison shopping engines (CSEs)? Do you use Marketplaces? Are you confused by the question because you thought…
Google Search Funnel Reports Can Improve Your Online Ad Performance Getting to know the actions and reactions of your online customers is important in refining – and redefining – your ad strategy. Search Funnels reports –…
Amazon Product Ads and Marketplace Listings Aren’t So Different Anymore With the news earlier this year that Amazon Product Ads may appear on listing pages with Amazon Marketplace Listings, retailers now have a far more…
Getting to Know Bing Product Ads This past spring, coincidentally (or not so much) around the time that Google announced its Shopping Campaigns plan (which phases out its original PLA ad-creation/bidding method), Microsoft Corp. announced…
What You Need to Know About Google Shopping Campaigns Just a few months ago, Google announced that its current PLA (Product Listing Ad) format would be done away with in August, in place of Google…
What’s Up With Google’s Change of Stance on AdWords Quality Score? In a recent communication with the public, Google completely (and almost inexplicably) downplayed the importance of Quality Score in AdWords, calling it a “helpful…
The Latest Google Shopping Feed Specification Update for 2014 Some Google updates and changes come and go without little known impact to you. However, the 2014 Google Shopping Feed Specification update will directly impact online…
Amazon Product Ads and Amazon Marketplace – A Solid Strategy In the game of eCommerce, conversations always seem to lead toward Google. But here’s the funny thing about that – more customers start their search on…
Google Shopping Campaigns Are Here To Stay! A small group of online advertisers have been toying around with the beta version of Google Shopping Campaigns for the better part of a year, and most advertisers…
HELLO BING PRODUCT ADS…I HOPE YOUR LISTENING! If you’ve ever had the pleasure of working with shopping engines and shopping feeds then what your about to read may surprise you a bit as it doesn’t…
