Google Announces A Way For Retailers To Find New Opportunities To Meet Online Customer Demand Earlier this month Google announced a new way for online retailers to reach more people and meet the demands of their customers…
Connexity Talks To Industry Experts, Retailers, And Analysts Discussing Emerging Trends And Challenges What are some of the biggest challenges online marketers face this upcoming year? How does seasonality and social trends factor into your Q4 strategy? How…
Amazon Announces Their New Text Ads Program will be Discontinued Amazon has decided to end the Text Ads program after only running for about two months. If you advertise with Amazon Product Ads, then it’s…
Connexity Introduces New Targeted CPC Bidding and Consolidates with PriceGrabber. So, What Does All This Mean? Connexity, Inc. (you know, the company once known as Shopzilla … and Bizrate) has acquired PriceGrabber.com and Become.com over the…
Fort Lauderdale Award Program Honors the Achievement FORT LAUDERDALE September 2, 2015 — OperationROI has been selected for the 2015 Best of Fort Lauderdale Award in the Marketing Consultant category by the Fort Lauderdale Award…
What You Should Know About Google’s New Automated Extensions for Shopping Ads Following what Google deems as a successful (yet perhaps outdated) campaign with promotional text (an optional message added to ad groups in AdWords),…
Google Shopping Feed Specification 2015 Update Google has announced an update to Google Shopping Feed Specification and Google product taxonomy, in an effort, as they say, to enhance the customer experience. These latest updates are…
Win Vital Ecommerce Shopping Micro-Moments with Google’s Latest Updates In today’s mobile economy, consumers have the power to get what they want in an instant. Broken down into three actions (I Want To Know; I Want…
Amazon is Discontinuing The Amazon Product Ads Program. Amazon is shutting down its widely popular Amazon Product Ads program, with Oct. 31st being the official day the lights go out. Tuesday, August 11, 2015, marks the start of…
What Does The Newly Updated Microsoft & Yahoo Alliance Means For You Earlier this spring, Yahoo and Microsoft announced an amendment to their search partnership alliance, resulting in Yahoo having the ability to deliver all…
Here’s What to Know About the New Bing Shopping Campaigns. What began as a beta launch in April has evolved into an inevitable and exciting announcement coming out of the Bing camp: Bing Shopping Campaigns…
Get More People To See More Of Your Products With Facebook’s New Product Ads In February, Facebook announced the launch of Product Ads, a solution designed to give online retailers the power to highlight a…
Who’s Managing Your Ecommerce ROI? At OperationROI our primary responsibility is making our clients profitable by meeting and exceeding their goals. Want to find out more? OperationROI will be exhibiting at this years Internet Retailer Conference…
Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…
And with Yahoo Search…That Number is Closer to 1 in 3! This past March, something remarkable happened, although most people continued on with life none the wiser. Bing proved that Google isn’t impervious to competition….
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