The End Of Right Rail Ads on Google Lookout, a major change has hit desktops across the globe (although most of you have likely seen it in action already!): Google has gotten rid of all paid ads…
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Are You Ready For AdWords Q&A? This past October, AdWords product managers fielded unscripted questions in front of a live audience at SMX East. The responses to some of these questions are sure to be…
Manufacturers and Brands Will Get Control Their Own Product Data Again This past summer, Google announced the launch of its Manufacturer Center, in an effort to standardize product data from across all of its systems (including Google.com, Google Shopping,…
AOL Has Officially Switched From Google To Microsoft’s Bing A new year means a new feather in the Bing cap – the “other” search engine has announced it now powers AOL web, mobile, and tablet…
Coming Soon…Easily Make E-Commerce Purchases From Within Facebook On their quest to rule the web, Facebook is making it easier for consumers to stay within the app to make e-commerce purchases. This past summer, Facebook officials…
Google Publishes Search Quality Rating Guidelines In Full Just before the clock struck midnight on 2015, Google did something it has never done in its short but impressive existence: it released the full version of…
Smart Goals Help You Drive More Conversions Most digital retailers understand that measuring conversions is a key step toward making the most out of your bids, ads and even website. But what if you aren’t yet measuring…
Important Update: Changes to Shopping Policies Are Coming Soon As of February 2016, Google will launch a new and improved Shopping Policy Center, in an effort to make Shopping policies more user-friendly, accessible, and engaging…
Dynamic Structured Snippets Display Additional Details About Your Website with Your Ads Over the past 12 months, Google has released a range of extensions designed to give business owners more power and flexibility with their…
Mobiles Sales are Increasing, but Desktops and Laptops Still Dominate Online Sales If this holiday season has proven anything, it’s that people are choosing to do a bulk of their shopping online. Black Friday 2015 was…
As More Consumers Choose To Shop Online, Google Rethinks Its Mobile Shopping Interface Compare the numbers of this year’s Black Friday and Cyber Monday and you’ll soon realize that folks are overwhelmingly choosing mobile shopping rather than wait in…
Content Marketing: Developing A Successful Strategy A few years ago, content marketing meant very little to the average person. But much like Google has entered our everyday vocabulary, so too has content marketing. In the…
Bing’s New Universal Event Tracking Give Users Better Insight Into Campaign Performance Knowing what your customers are doing after they click on your ad is a key component toward making business decisions that encourage conversions….
How To Use Bing Remarketing Remarketing is all the rage these days, and for good reason. With remarketing, you have a second chance to connect with visitors who’ve left your website or abandoned their shopping…
Learn How Ecommerce Marketers Are Reaching Mobile Customers On Facebook Unless you’ve been living in a cave somewhere, you know that folks are flocking to mobile in droves. In fact, as Facebook puts it, it’s the fastest adoption…
