Facebook Messenger Wants To Change The Way You Shop This past April, Facebook CEO Mark Zuckerberg told a large group of people – at the F8 developer conference – that customers will never have to call…
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Paid Search Management With Measurable Results Successfully managing paid search campaigns is a challenge, but what about measuring your success? Knowing whether your efforts are working can be extremely complicated and confusing. This is particularly true, since the…
Fort Lauderdale Award Program Honors the Achievement FORT LAUDERDALE April 14, 2016 — OperationROI has been selected for the 2016 Best of Fort Lauderdale Award in the Marketing Consultant category by the Fort Lauderdale Award Program. Each year,…
Tips For Improving Your Amazon Marketplace Performance with Amazon Sponsored Products In the two years since the revamping of its targeting capabilities, Amazon Sponsored Products has become an incredible source for driving profits and improving Marketplace…
Common Reasons For Account Suspension On Google Adwords Few people plan or expect to experience an AdWords suspension; however, these suspensions can happen at any time. There are a number of common website-related suspensions that we see…
Auto-Tagging Comes To Bing Shopping Campaigns! Bing has finally added support for auto-tagging on Shopping campaigns, promising to make paid search for the Google alternative a little bit easier. They’ve added automated UTM tagging on…
Adwords Scheduled Uploads Keeps Customized Ads Fresh Google recently announced Scheduled Uploads, a new feature that allows you to automatically set scheduled uploads for your AdWords ads. AdWords can now automatically update your data on a daily, weekly, or…
Why You Need A Mobile Optimized Website Well, the time has come. We all knew it would. In the fourth quarter of 2015, Interactive Media in Retail Group (IMRG) states the digital tipping point has…
Test Confidently With Adwords Campaigns Using Drafts And Experiments. Earlier this winter, Google announced on Google+ that it would begin to roll out campaign drafts and experiments, in an effort to help advertisers test changes to their…
Well Built Landing Pages Will Lead to Increased Leads and Conversions Conventional wisdom and tried-and-true practices have had marketers designing landing pages as follows: Create a landing page that’s independent of your core website, in order…
It’s Time to Say Goodbye to Adobe Flash in Display Ads Google plans to stop running display ads in the Adobe Flash format, as it moves to the favored HTML5 format. Advertisers have two deadlines to…
Retailer’s Are Spending More On Online Marketplaces Online retailers are always looking for an edge in the ever changing ecommerce landscape . They’re looking for ways to reach more customers and stand out from their…
New GTIN Requirements For Google Shopping Last year, Google started to require Global Trade Item Numbers (GTINs) for products made from over 50 designated brands. But, starting in May, the search engine giant will expand this…
Familiar Brands May Soon Send You Ads Within Facebook Messenger We all knew there was a good reason why Facebook opted to create an entirely separate app for its messaging feature: additional revenue stream! Starting…
Here’s What Your Ad Might Look Like Using Dynamic Structured Snippets Dynamic structured snippets are designed to provide web surfers with additional details about your site with your ads, in an effort to help them decide whether…
