What Is A Quality Score, Anyway? There are a few numbers that hang over our heads throughout our lives: Our age Our social security numbers Our credit scores The latter plays an important role in…
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Hard-To-Dismiss Popups Could Equate To A Hard-To-Find Website If there were any doubt that Google’s main focus is delivering the best possible user experience, the latest news about hard-to-dismiss popups ads and forms should clear things up….
Increase Sales Up To 10% with Amazon A+ Enhanced Content Pages The more information customers have at their disposal, the more likely they are to make an informed buying decision. That’s the argument behind Amazon’s A+…
Dallas TX – October 3rd 2016 – EarthWater, Inc., a manufacturer of high alkaline mineral-infused beverages under the brand “FulHum” and “ZenFul”, announced today the Company hired OperationROI an eCommerce marketing firm to manage the…
Bigger Adwords Ad Sizes Are Here Consumer behavior is changing at a rapid pace. With more folks mobilizing their search efforts – literally – than ever before, Google has had to make some changes. And…
Businesses Violate Policies By Creating Fake Amazon Reviews If you needed any proof of Amazon’s influence on our landscape (and I’m sure you don’t!), just turn to the publicity surrounding the validity (or lack thereof) of…
Not Showing Up Well Locally? Don’t Ignore Local SEO The key to marketing is pretty simple – in theory: Get in front of your audience when your audience is trying to find you or what…
Engaging Both Mobile And Desktop Users The viewing and purchasing habits of online audiences have evolved significantly in recent years, due in large part to the massive exodus toward mobile devices. More people use their…
Expanded Text Ads Expand Text Limits By Two-Fold Google announced a handful of changes coming to AdWords, including Expanded Text Ads. Many are touting this as the biggest change of the bunch, namely because Google’s set…
Learn Some Common Behaviors And Selling Habits Of Retailers On Amazon When you’re in a dog-eat-dog competitive world like ecommerce, understanding the actions and behaviors of your counterparts could make all the difference in the world. That’s…
Introducing Longer Titles And Descriptions In Google Adwords Few other entities in the world understand the significance of the mobile-first push as Google, which is why the search engine giant recently announced significant changes to…
Structured Data And Data Feeds Help Improve Search Results For Consumers For as long as most of us can remember, search engine results pages operated on a basic premise of: Users type in a keyword…
Learn How Amazon’s Order Defect Rate Effects Buy Box Performance As an online retailer, one of your biggest achievements would (or at least should) be to win the Buy Box on Amazon. Not sure why?…
Marketplaces Like Amazon, Jet, Wal-Mart and Sears Give Consumers More Choices and Convenience Shopping Online Online marketplaces are shopping portals that give consumers the ability to make purchases from several merchants all from one website. This convenient shopping-mall-like…
Banned On Amazon — An Ecommerce Nightmare. Scared Yet! The Amazon ban might seem like something of an urban legend to many online retailers. They’ve heard of these bans; heck, some retailers have cousins who have…
