Alibaba Reports Biggest Growth Since IPO Chinese e-commerce giant Alibaba Group Holding Ltd. recently reported that its revenue from April – June increased 59% over the same period last year, marking the fastest growth rate…
Amazon And Their Quest For Honest Reviews Amazon has announced it will no longer permit free or discounted products in exchange for reviews (unless these incentivized reviews are facilitated through the Amazon Vine program). “These…
Understanding Programmatic Display In the world of advertising and marketing, the smaller and mid-sized fish in the pond are almost always at a disadvantage; the tides tend to favor the larger sharks and whales of…
Google Play, And Now The Apple App Store, Get Search Ads For more than a year, Google has had search ads in the Play store. Now, it appears, Apple is ready to join in the…
Google To Make Mobile Index The Primary Index For Search Earlier this fall, Google announced it will begin to create a separate mobile index within a few months, that will serve as the primary index…
Exciting Growth For Ecommerce Sellers and Walmart.com Walmart’s marketplace, which launched in 2009, now hosts products from more than 1,000 sellers, and offers more than 10 million SKUs, doubling its 5 million it offered in…
Mobile Continue To Play A Bigger Role Product Searches Mobile has proven to play its biggest role in 2016 – with mobile shopping searches up 30% year-over-year, according to Google. That upwards trend is all…
Google Adwords Gives Users Better Visibility Of Bidding Insights This past summer, Google announced that it was going to bring bidding insights front and center, into the places where you as an advertiser spend the…
Google Announces Local Inventory Ads In Maps for Retailers Retailers running local inventory ads give online searchers another way to see if the product they’re looking for are actually on the shelves at their local store. Users will see…
Who is A Supershopper? A supershopper is someone who knows the latest brands, must-have products, and the places to go to online for the best possible deals. In the past, you’d typically find one supershopper…
Successful Social Media Marketing Strategies Are Paying To Play Newsflash: Making the most out of your social media strategy means you have to pay to play. With far too many brands competing for stream space in…
Review Your Products and Adwords Data In your ongoing effort to maximize Google Shopping performance, your first step should be to figure out why your ads aren’t appearing for a search that you think is relevant….
What Are The Advantages Of Using Sponsored Product Ads? Amazon Sponsored Product Ads is the most effective tool for increasing your sales on Amazon. With Amazon Sponsored Product Ads you can get increase ranking for your products;…
What Does This Move Do To Online Merchants Looking To Sell More Products? Jet.com is one of the fastest-growing ecommerce sites on the planet, so it’s pretty remarkable that Walmart (the largest retailer in the…
Bing Ads Has Structured Snippets For Text Ads…Now What? Taking a page out of Google’s playbook, Bing Ads has finally released Structured Snippets for text ads, and has started to roll them out. These Structured…
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