Why to Sync Bing Ads and Google Adwords Accounts Marketers are often told to “cast a wide net,” but such a decision can bring unexpected costs. The more platforms your company advertises on, the harder it…
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Amazon Has Been Spotted Testing Google Product Listing Ads Amazon has used Google’s Product Search in the past when it was free. Yet for the first time since 2012, when product search became a paid-for feature, Amazon…
Relationships, no matter the type, all have one thing in common. Someone must be in control. When products are selling on Amazon’s marketplace faster than you can manage, you may start to question who should…
Showcase Multiple Products In Facebook Ads This past December, Facebook Ads opted to test a new ad unit that would allow retailers to showcase multiple products in a single ad that appears in users’ news…
What Are Bing Dynamic Search Ads? Earlier this fall, during their Bing Ads Next event, the folks over at Bing announced that they’d be testing dynamic search ads in the US, which will let advertisers create…
A recent study by VoucherCloud discovered that 93% of email subscribers are likely to use coupons they receive in an email. Not only that, but these coupons seem to bolster customer loyalty and attract new…
The Power Of Extensions In AdWords A recently posted image of a Williams-Sonoma text ad that featured one line of actual text, in addition to four lines of extensions. At first glance you might not see…
Paid Search Can Be Used For More Than Just Converting Sales Chances are that the main purpose of developing your paid search strategies is to target prospects during the buying stage, in the hopes of converting these…
Get Keyword Forecasts In AdWords Online advertisers now have the ability to get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. You’ll notice the “BETA: Get Forecasts for campaigns or keywords…
What Is Evergreen Content? Part of your goal in advertising and marketing your brand to audiences is finding a way for folks online to keep coming back to your site. One of the tried-and-true practices…
With Manufacturers In Mind, Google Has Launched Affiliate Location Ad Extension For manufacturers selling in retail chains, Google has launched affiliate location ad extension. This update allows original manufacturers to promote the retail chains where…
Half Of Internet-Connected Homes Have Dual Internet Access Mobile devices – including smartphones and tablets – make up more than half of internet-connected devices in US households. That falls in line with the overall trend of…
U.S. “Nonstore” Sales Grew 14% In July Compared To The Previous Year According to the U.S. Commerce Department, nonstore sales grew by more than 14% in July, (when compared to the same time last year)…
Expanded Text Ads – So What? AdWords released expanded text ads in late July and, without trying to sound too hyperbolic, we can’t stress to you how much of a big deal that change really…
What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
