The goal of Amazon Marketing Services is to help sellers find more customers and advertise their products more efficiently. Part of these services also involve providing sellers with campaign performance reports, so you can optimize…
Developing an ad campaign is exciting, but it also takes a lot of work. Google ads are a great way to reach out to potential customers, and you can use search ads, display ads, shopping…
Amazon provides various tools for Vendor Central account sellers to track data on the items they have available. This data is presented through Amazon Retail Analytics (ARA). There is a basic version of the package…
In the recently released Internet Retailer 2017 Top 500 List, it is clear who dominates online retailers. Amazon came in at number one with an Internet Retailer Performance Score of 71. Meanwhile, Walmart came in…
Part of what has made Amazon so successful is its ability to sell a vast array of products. From books to exercise equipment, people can buy almost anything through Amazon, making it a viable one-stop…
All businesses need to have one eye toward growth and expansion. This business tip is generally applied to smaller organizations. However, even major retailers need to abide by it. That includes one of the biggest…
The internet has greatly changed how everyday consumers conduct business. Fewer people are going to brick and mortar stores, and more individuals are purchasing items online. According to data published by comScore, 51 percent of…
Google is a common resource for consumers to locate new products. Companies need to adapt to the growing trend of people buying things online. Part of that includes having a well-designed website that is optimized…
Amazon is dedicated to helping business owners sell their products. That is why the company has a variety of options for entrepreneurs to advertise their products even when consumers are searching for something else. An…
If you happen to sell products on Amazon’s Seller Central, you may have noticed a link for Headline Search Ads under Advertising. While not yet available to all sellers, Amazon does seem to be rolling…
Have you ever tried to measure the performance of your Sponsored Product Ads or Headline Search Ads campaigns on Amazon? It may have proven to be difficult if you weren’t using the right formula or…
Looks like Walmart is following in suit of their competitors, Amazon. While Amazon offers Prime and pickup locations for certain items, Walmart has started to offer Walmart Pickup. Walmart Store Pickup allows customers to order…
We recently discussed Google’s big move to transform Google’s Trusted Stores into the new Google Customer Reviews program. With this move comes a new way to increase your earning seller ratings, a tool that has…
Amazon has many ways for sellers to enhance their listings to attract more buyers. Two of the most popular methods are through enhancing content. Amazon currently has two methods of enhancing content through A+ Detail Pages…
If you have heard of Enhanced Brand Content (EBC) for Amazon’s third-party sellers, you may be wondering if Amazon has any tools that are similar for other sellers. The good news is that they do, and…
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