A Look at Bing Product Ads and Its Impact On Your Ecommerce Business This past summer, Bing announced that Bing Shopping would be no more. In its place would be a new Product Search, including…
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Google Shopping Campaigns – Is It An Easier Way to Promote Your Products? Google recently introduced its new Google Shopping Campaign, an approach, they say, that makes product-management far more retail centric and easier for…
2013 Cyber Reports for the Holiday Season This year’s Cyber Monday has become the biggest online spending day in US history, but it was not alone in success. Black Friday online sales surged past $1…
Google Now Encrypting All Keyword Searches Earlier this fall it became official – Google encrypted all search activity…well, except for clicks on ads. If you listened very carefully you could hear the collective sobbing of…
Google Changes its Rules and Impacts Your Online Business. Here’s How… Changes (and tragedies) often come in threes. And Google’s latest rule changes certainly haven’t disappointed. Three new changes have come (or are coming) to…
Don’t Fear The New & Improved Google Keyword Planner…It Rocks! Few things have been as seemingly catastrophic for SEOs and online marketers over the last few years than the dismissal of the Google Keyword Tool….
A High ROAS Is Great, But What About The Lifetime Value Of Your Customers? In its simplest definitions, Return On Advertising Spend (ROAS) describes the profit made through advertising. Basically it’s a math game of…
Does Your Google Merchant Center Account Suspension Have You Flustered? One single word – suspension – strikes fear in the heart of most people (except, maybe, the kid who doesn’t want to go to school)….
Display More Information for Your Potential Customers with Google Review Extensions There’s no question that the more (and richer) information you have in your ad, the easier your ad will stand out and grab attention….
Get More Control of Your Adwords Campaigns with the New & Improved Sitelink Ad Extensions Back in February 2012, Google began showing sitelinks below some AdWords ads. These sitelinks offered additional information and were pulled right…
What are The Advantages of Sending a Data Feed to Affiliate Channels? Online merchants looking to find new and innovative ways to increase their sales and promotional efforts often find success among affiliates. Affiliate programs…
Are your Holiday PPC Campaigns Ready to Launch? More specifically, online retailers are slated to see an even larger piece of the pie. More and more folks have smartphones and tablets than ever before, giving…
Have You Prepared Your CSE Campaigns for the Holidays? If you haven’t given too much thought to your holiday CSE campaigns yet, we hate to tell you this – but you’re behind the curve. Your…
Google AdWords Dynamic Display Ads – Tailor Your Ads to Your Audience The most successful ads are those that are accurately targeted toward your audience when they’re in the right mind frame to make a…
Are You Taking Advantage of Google Adwords Remarketing? It’s hard enough to target complete strangers and convert them into customers. That’s why it’s ideal if you can figure out a way to target the folks…
