It’s Time to Take Advantage of Google’s Product Listing Ads and Shopping Campaigns! Oct. 2012 was when Google’s Product Listing Ads (PLAs) took over the Google Shopping experience. That means it’s been more than a…
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Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
Bye Bye PLAs. Hello Shopping Campaigns. Here’s What This Means to You… Back in February, Google opened up Shopping Campaigns to all advertisers, thus setting in motion a calculated process of integration that would lead…
Learn The Best Way To Promote Your Products With Google Shopping Campaigns Merchants who are used to using regular Product Listing Ads (PLA) campaigns might be surprised to discover a more flexible, useful way to…
Getting To Know The Four Newest Tools From Google Shopping As Google Shopping continues to grow and progress, Google is looking at newer ways to help merchants make the most of this platform. Four new…
Your Complete Guide to AdWords Ad Extensions While many advertisers spend countless hours optimizing the text of their ads (which is a perfectly logical and beneficial practice), the latest numbers to come in suggest that…
What is Sears Marketplace? In 2009, Sears formally launched its Marketplace, and in the few years since, its launch has recreated itself several times. In its most current form, Sears Marketplace, or Sears Commerce Service…
Google’s Targeting Bad Ad Practices. Here’s How To Stay On Their Good Side. Earlier this year, Google released their “bad ad practices” report, which detailed how, exactly, they found bad ads and bad ad-funded content…
Did You Know Sitelinks Can Help You Create Better Ads? Sitelinks are a funny little feature. If you were to look at the CTR of a sitelink, you might think that this added snippet isn’t…
How Will Adwords New Flexible Conversion Counting Affect Your Metrics Earlier last week, Google sent out an email to all AdWords advertisers (full email at end of article) announcing some changes (or improvements, as they said) to…
Increasing B2B E-Commerce Sales Requires Social Media and Product Awareness While retailers throw everything they have into the e-commerce blender – with much success – manufacturers and distributors, who focus on business-to-business sales, tend to…
Google Product Listing Ads Momentum Grows Having been introduced to the online retail world in 2012, it didn’t take long for Google Product Listing Ads to gain momentum and traction. According to digital marketing tech firm…
The New Google AdWords Algorithm…What You Need To Know. In what they announce as an improvement to their AdWords system, Google has made a change to their AdWords algorithm, which they say will allow them…
How To Successfully Advertise On Your Products Amazon Product Ads Amazon Product Ads are a great way for online merchants to drive traffic from Amazon directly to their sites. And, if used properly, the traffic…
Which Is Better For Your Ecommerce Marketing Campaigns, Text Ads Or PLAs? Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to the paid environment of…
