Google Search Funnel Reports Can Improve Your Online Ad Performance Getting to know the actions and reactions of your online customers is important in refining – and redefining – your ad strategy. Search Funnels reports –…
Amazon Product Ads and Marketplace Listings Aren’t So Different Anymore With the news earlier this year that Amazon Product Ads may appear on listing pages with Amazon Marketplace Listings, retailers now have a far more…
Getting to Know Bing Product Ads This past spring, coincidentally (or not so much) around the time that Google announced its Shopping Campaigns plan (which phases out its original PLA ad-creation/bidding method), Microsoft Corp. announced…
What You Need to Know About Google Shopping Campaigns Just a few months ago, Google announced that its current PLA (Product Listing Ad) format would be done away with in August, in place of Google…
What’s Up With Google’s Change of Stance on AdWords Quality Score? In a recent communication with the public, Google completely (and almost inexplicably) downplayed the importance of Quality Score in AdWords, calling it a “helpful…
The Latest Google Shopping Feed Specification Update for 2014 Some Google updates and changes come and go without little known impact to you. However, the 2014 Google Shopping Feed Specification update will directly impact online…
Amazon Product Ads and Amazon Marketplace – A Solid Strategy In the game of eCommerce, conversations always seem to lead toward Google. But here’s the funny thing about that – more customers start their search on…
Google Shopping Campaigns Are Here To Stay! A small group of online advertisers have been toying around with the beta version of Google Shopping Campaigns for the better part of a year, and most advertisers…
HELLO BING PRODUCT ADS…I HOPE YOUR LISTENING! If you’ve ever had the pleasure of working with shopping engines and shopping feeds then what your about to read may surprise you a bit as it doesn’t…
Learn How To Evolve Your Marketing Initiatives for Changing Consumers’ Behaviors A lot has changed since the “birth” of the Internet. With millions upon millions of pages flooding the web, consumers have an endless choice of places to…
Understand the Difference Between All vs. Targeted Ad Placement on Amazon Product Ads When placing your ad, Amazon uses two approaches, Targeted and All, both of which will directly impact who sees your ads, and when. While…
How To Use Google’s Quality Score to Enhance Your PPC Campaigns Google’s Quality Score is pretty important in the success of your paid search marketing campaigns. In fact, Google has made it pretty clear that this…
Learn the Basics of How to Use Google Ad Position and Google Ad Rank to Increase ROI Throughout the course of the life of an online retailer, many terms, acronyms, and phrases are thrown about….
Make Conversions Happen with the 5 Best Tips for Writing Great PPC Ad Copy If content is king (and everyone hears that it is – time and time again), then your PPC ad copy is…
A Few Simple Tips To Optimize Amazon Product Ads For Success. Unlike Amazon’s marketplace listings, Amazon Product Ads allow online retailers to direct shoppers to their e-commerce sites on a CPC (cost-per-click) basis. These ads…
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