Google Shopping Feed Specification 2015 Update Google has announced an update to Google Shopping Feed Specification and Google product taxonomy, in an effort, as they say, to enhance the customer experience. These latest updates are…
Win Vital Ecommerce Shopping Micro-Moments with Google’s Latest Updates In today’s mobile economy, consumers have the power to get what they want in an instant. Broken down into three actions (I Want To Know; I Want…
Amazon is Discontinuing The Amazon Product Ads Program. Amazon is shutting down its widely popular Amazon Product Ads program, with Oct. 31st being the official day the lights go out. Tuesday, August 11, 2015, marks the start of…
What Does The Newly Updated Microsoft & Yahoo Alliance Means For You Earlier this spring, Yahoo and Microsoft announced an amendment to their search partnership alliance, resulting in Yahoo having the ability to deliver all…
Here’s What to Know About the New Bing Shopping Campaigns. What began as a beta launch in April has evolved into an inevitable and exciting announcement coming out of the Bing camp: Bing Shopping Campaigns…
Get More People To See More Of Your Products With Facebook’s New Product Ads In February, Facebook announced the launch of Product Ads, a solution designed to give online retailers the power to highlight a…
Who’s Managing Your Ecommerce ROI? At OperationROI our primary responsibility is making our clients profitable by meeting and exceeding their goals. Want to find out more? OperationROI will be exhibiting at this years Internet Retailer Conference…
Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…
And with Yahoo Search…That Number is Closer to 1 in 3! This past March, something remarkable happened, although most people continued on with life none the wiser. Bing proved that Google isn’t impervious to competition….
Google AdSense Now Displays Shopping Ads on Search Partner Sites Google recently began to display certain ads from Shopping Campaigns on Search Partner Network sites that run the new service called AdSense for Shopping. Search partners help to…
Learn How To Leverage AdWords Remarketing Lists for Search Ads Remarketing lists for search ads (or RLSAs) give you the power to customize search ad campaigns to better target those people who’ve already come to your…
Use Google’s New Online Product Inventory Update Feed For Frequent Changes Do you find that certain attributes regarding your products changes frequently? Attributes such as: Price Availability Sales price Sales price effective date If so, you’ll…
Offering Free Shipping At Select Times May Be The Key To Your Ecommerce Success The online retail industry is competitive and, dare we say, cutthroat. Whenever an e-retailer can find an edge, it’s worth looking…
Twitter and eCommerce – A Match Made In Heaven? This fall, Twitter introduced eCommerce into its social platform with the addition of a Buy button, which comes at the heels of Facebook’s Buy button. With this…
With Paid Search Queries Gone From Analytics, What Should Advertisers Do Now? Now that Google Analytics has lost Paid Search Queries, what’s this mean for advertisers? Is this a sign of the apocalypse, or are we…
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