Smart Goals Help You Drive More Conversions Most digital retailers understand that measuring conversions is a key step toward making the most out of your bids, ads and even website. But what if you aren’t yet measuring…
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Important Update: Changes to Shopping Policies Are Coming Soon As of February 2016, Google will launch a new and improved Shopping Policy Center, in an effort to make Shopping policies more user-friendly, accessible, and engaging…
Dynamic Structured Snippets Display Additional Details About Your Website with Your Ads Over the past 12 months, Google has released a range of extensions designed to give business owners more power and flexibility with their…
Mobiles Sales are Increasing, but Desktops and Laptops Still Dominate Online Sales If this holiday season has proven anything, it’s that people are choosing to do a bulk of their shopping online. Black Friday 2015 was…
As More Consumers Choose To Shop Online, Google Rethinks Its Mobile Shopping Interface Compare the numbers of this year’s Black Friday and Cyber Monday and you’ll soon realize that folks are overwhelmingly choosing mobile shopping rather than wait in…
Content Marketing: Developing A Successful Strategy A few years ago, content marketing meant very little to the average person. But much like Google has entered our everyday vocabulary, so too has content marketing. In the…
Bing’s New Universal Event Tracking Give Users Better Insight Into Campaign Performance Knowing what your customers are doing after they click on your ad is a key component toward making business decisions that encourage conversions….
How To Use Bing Remarketing Remarketing is all the rage these days, and for good reason. With remarketing, you have a second chance to connect with visitors who’ve left your website or abandoned their shopping…
Learn How Ecommerce Marketers Are Reaching Mobile Customers On Facebook Unless you’ve been living in a cave somewhere, you know that folks are flocking to mobile in droves. In fact, as Facebook puts it, it’s the fastest adoption…
Google Announces A Way For Retailers To Find New Opportunities To Meet Online Customer Demand Earlier this month Google announced a new way for online retailers to reach more people and meet the demands of their customers…
Connexity Talks To Industry Experts, Retailers, And Analysts Discussing Emerging Trends And Challenges What are some of the biggest challenges online marketers face this upcoming year? How does seasonality and social trends factor into your Q4 strategy? How…
Amazon Announces Their New Text Ads Program will be Discontinued Amazon has decided to end the Text Ads program after only running for about two months. If you advertise with Amazon Product Ads, then it’s…
Connexity Introduces New Targeted CPC Bidding and Consolidates with PriceGrabber. So, What Does All This Mean? Connexity, Inc. (you know, the company once known as Shopzilla … and Bizrate) has acquired PriceGrabber.com and Become.com over the…
Fort Lauderdale Award Program Honors the Achievement FORT LAUDERDALE September 2, 2015 — OperationROI has been selected for the 2015 Best of Fort Lauderdale Award in the Marketing Consultant category by the Fort Lauderdale Award…
What You Should Know About Google’s New Automated Extensions for Shopping Ads Following what Google deems as a successful (yet perhaps outdated) campaign with promotional text (an optional message added to ad groups in AdWords),…
