Adwords Scheduled Uploads Keeps Customized Ads Fresh Google recently announced Scheduled Uploads, a new feature that allows you to automatically set scheduled uploads for your AdWords ads. AdWords can now automatically update your data on a daily, weekly, or…
Why You Need A Mobile Optimized Website Well, the time has come. We all knew it would. In the fourth quarter of 2015, Interactive Media in Retail Group (IMRG) states the digital tipping point has…
Test Confidently With Adwords Campaigns Using Drafts And Experiments. Earlier this winter, Google announced on Google+ that it would begin to roll out campaign drafts and experiments, in an effort to help advertisers test changes to their…
Well Built Landing Pages Will Lead to Increased Leads and Conversions Conventional wisdom and tried-and-true practices have had marketers designing landing pages as follows: Create a landing page that’s independent of your core website, in order…
It’s Time to Say Goodbye to Adobe Flash in Display Ads Google plans to stop running display ads in the Adobe Flash format, as it moves to the favored HTML5 format. Advertisers have two deadlines to…
Retailer’s Are Spending More On Online Marketplaces Online retailers are always looking for an edge in the ever changing ecommerce landscape . They’re looking for ways to reach more customers and stand out from their…
New GTIN Requirements For Google Shopping Last year, Google started to require Global Trade Item Numbers (GTINs) for products made from over 50 designated brands. But, starting in May, the search engine giant will expand this…
Familiar Brands May Soon Send You Ads Within Facebook Messenger We all knew there was a good reason why Facebook opted to create an entirely separate app for its messaging feature: additional revenue stream! Starting…
Here’s What Your Ad Might Look Like Using Dynamic Structured Snippets Dynamic structured snippets are designed to provide web surfers with additional details about your site with your ads, in an effort to help them decide whether…
The End Of Right Rail Ads on Google Lookout, a major change has hit desktops across the globe (although most of you have likely seen it in action already!): Google has gotten rid of all paid ads…
Are You Ready For AdWords Q&A? This past October, AdWords product managers fielded unscripted questions in front of a live audience at SMX East. The responses to some of these questions are sure to be…
Manufacturers and Brands Will Get Control Their Own Product Data Again This past summer, Google announced the launch of its Manufacturer Center, in an effort to standardize product data from across all of its systems (including Google.com, Google Shopping,…
AOL Has Officially Switched From Google To Microsoft’s Bing A new year means a new feather in the Bing cap – the “other” search engine has announced it now powers AOL web, mobile, and tablet…
Coming Soon…Easily Make E-Commerce Purchases From Within Facebook On their quest to rule the web, Facebook is making it easier for consumers to stay within the app to make e-commerce purchases. This past summer, Facebook officials…
Google Publishes Search Quality Rating Guidelines In Full Just before the clock struck midnight on 2015, Google did something it has never done in its short but impressive existence: it released the full version of…
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