Not Leveraging Adwords Scripts In Your Campaigns? Did you know that you can use AdWords scripts to create, edit, or remove items in your account? This type of automation can save you time and let…
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Connexity’s New Bidding Structure Connexity has announced yesterday that they will be introducing a new bidding structure for Targeted Bids. Merchants have been using the Targeted Bids in conjunction with Single Rate Smart Pricing for several months,…
Since Introduced The Popularity Of Google Product Listing Ads Continue To Grow The first time US advertisers were introduced to Google Product Listing Ads was back in 2011, so to say that PLAs are new…
Google Introduces Product Listing Ads for Image Searches People hop on Google for a ton of different reasons. Even more specifically, people use Google Image Searches for a number of purposes, but it seems that…
Google Introduces New Ranking Format For Top-Rated Products Shoppers love reading product and seller reviews. In fact, they rely on this type of information in order to decide if a product or brand is worth…
Marketing Strategies For Worldwide Events This summer, billions of eyes will fall upon Brazil and some of the world’s most talented and accomplished athletes congregate with the the Game of the XXXI Olympiad (Rio 2016)….
Four Digital Trends Shaping The Retail World Technology has made life simpler – and faster – for just about everyone on the planet, including retail consumers. As a result of this onslaught of technology (from enhanced…
Instagram Business Pages — Most Likely Coming To Your Smartphone Sometimes it’s easy to forget that Instagram is a social media platform owned by Facebook. The two networks do a pretty good job of maintaining…
Amazon Seller Fulfilled Prime – Merchant Fulfilled 2-Day Delivery Last year, Amazon began to contact certain merchants who sell on the marketplace to see if they’d be interested in taking advantage of the benefits of Prime…
Facebook Messenger Wants To Change The Way You Shop This past April, Facebook CEO Mark Zuckerberg told a large group of people – at the F8 developer conference – that customers will never have to call…
Paid Search Management With Measurable Results Successfully managing paid search campaigns is a challenge, but what about measuring your success? Knowing whether your efforts are working can be extremely complicated and confusing. This is particularly true, since the…
Fort Lauderdale Award Program Honors the Achievement FORT LAUDERDALE April 14, 2016 — OperationROI has been selected for the 2016 Best of Fort Lauderdale Award in the Marketing Consultant category by the Fort Lauderdale Award Program. Each year,…
Tips For Improving Your Amazon Marketplace Performance with Amazon Sponsored Products In the two years since the revamping of its targeting capabilities, Amazon Sponsored Products has become an incredible source for driving profits and improving Marketplace…
Common Reasons For Account Suspension On Google Adwords Few people plan or expect to experience an AdWords suspension; however, these suspensions can happen at any time. There are a number of common website-related suspensions that we see…
Auto-Tagging Comes To Bing Shopping Campaigns! Bing has finally added support for auto-tagging on Shopping campaigns, promising to make paid search for the Google alternative a little bit easier. They’ve added automated UTM tagging on…
