Understanding Google’s Affiliate Location Ad Extension

With Manufacturers In Mind, Google Has Launched Affiliate Location Ad Extension

For manufacturers selling in retail chains, Google has launched affiliate location ad extension. This update allows original manufacturers to promote the retail chains where their goods are sold to nearby consumers within AdWords ads.

This latest announcement from Google falls in line with trends that suggest that near me types of searches conducted on mobile continue to rise. The new extension offers an in-ad where-to-buy option for manufacturers.

Similar to regular location extensions, affiliate location extensions will show the nearest locations where the product is carried (either as an address or on a map if there happens to be multiple retailers nearby).

But there is a difference between standard and affiliate location extensions: affiliate location extensions don’t require linking to a Google My Business account. Rather, advertisers need only to select the chain retailers were their products are sold from a list in the extension setup.

Maybe Even A Little Something Extra With Affiliate Location Ad Extensions

During its announcement, Google said that using the affiliate location ad extension may enable certain manufacturers to be eligible for store visits data, within AdWords, that will show how the ads drive in-store traffic.

Of course, as with all store visits data, eligibility will be based on volume. Ads have to drive enough clicks and in-store visits in order to meet statistical confidence levels.

US advertisers should have begun to see affiliate location extensions in their accounts already. If you’re unsure how these extensions impact you, or want to learn more about your overall AdWords strategy, OperationROI can help. Our AdWords team of experts will examine your account, audit your strategy, and can present you with a comprehensive action plan designed to help you take 2017 by storm.

Learn more by calling us at 1-888-277-5429 or by filling out our contact form now.